About us

About Us

There is an axiom that if you want to build a great product you should start by working backwards from how you’d demonstrate the product if you were creating an infomercial for it.

Why? Because when your product management and product marketing approaches are in harmony, then what you say and what you do are one and the same, and that’s a good thing.

With that in mind, check out the video trailer for Unicorn Disco, our Music and Dance Visualizer app. Then, check out the actual Unicorn Disco product, or its sibling, Santa Dance, and tell us what you think. We believe that you will agree that our marketing story and our product truth are in unity.

And this is important, because our business is about building software libraries and application platforms that deliver clear, focused and proven workflows for our clients (brands, agencies, media companies).

We do this by creating mobile capabilities that enable consumers to interact & play with music, photos, ebooks, videos and games in new and entertaining ways. We then surround this composite set of capabilities with an amazingly talented team of programmers, artists, animators, audio engineers, producers and storytellers, all of whom are skilled in building apps around this same model.

Talk to us about what we build and why we build it, and you will find that we really grok the social, media-rich and mobile way -- from the user interaction to the systems management frame of reference.  How could we not? We eat our own dog food, on many levels, which is a great calibrator.

What gets us up in the morning is a fervent belief that we are in the right place at the right time with the right solution.

But, it’s also the peace of mind that comes from knowing that when you say, “Show me,” we can simply say, “Try it,” and be confident that we are going to come out looking pretty good.

So what are we? We are more studio than agency, bounded by a product delivered as a service – i.e., The Unicorn Engine.

We aspire to the ridiculously lofty, but achievable, goal of becoming the spiritual kin of Lucasfilm, albeit for the Mobile domain. In the same way that they do specific effects and sound, all the while creating and licensing elements of their proprietary secret sauce, that’s what we do.

But at the end of the day, it’s really our commitment to being the company where the brightest and most passionate creators want to create that will carry us to the top.  In fact, our core team has worked together for almost ten years, so we must be doing something right.

Bios: Unicorn Labs was founded by Alex Mostoufi and Mark Sigal

Alex Mostoufi (Chief Executive Officer) is a passionate entrepreneur with deep roots in Silicon Valley. He founded Me.com in 2005 (acquired by Apple in 2007), where he served as Chief Technology Officer. Mostoufi has over 15 years of experience in the interactive agency and software development spaces, including vct, which he founded, and leading development roles at Adobe, Yahoo, USWeb and Santa.com. He is an advisor to Brainstorm Ventures and an angel investor in other startups as well.

Mark Sigal (Chief Product Officer) is an eight-time entrepreneur (Tribe, Rapid Logic, Me.com, CafeNet, vSocial, Verdada), with successful exits to Apple, IBM and Intel. He is a respected builder of platform-oriented ventures in the Mobile, Social Media and Systems Management sectors, and also writes a recurring mobile column for O'Reilly Media.

Contact us today for a free review of your mobile strategy.